Dear students, it is now necessary to take correct steps to achieve your goal and to make it fruitful, I have try to mention here SWOT principle. And I believe that SWOT principle help you on building your career. You should remember that

Ø Capitalize on strength – choose careers in those areas you are strong in.

Ø Take advantage of the opportunities – based on your strengths.

Ø Take steps to eliminate your weaknesses – work to overcome them.

Ø Take corrective action against threats.

SWOT PRINCIPLE

Strengths:

What are your advantages?

What are the things you do well?

What are the things that you are better than anyone else?

What comes naturally to you?

Be realistic in your assessment.

Weakness:

What areas are you weak at?

What is done badly?

Which are the areas that need improvement?

What is not easy for you?

Opportunities:

What are the good chances facing you?

What are the interesting trends?

Opportunities can come from events such as:

Change in technology and market

Changes in Govt. policy

Changes in social patterns such as population patterns, lifestyles etc

Local events

New skills learnt/developed.

Threats:

What obstacles do you face?

What is your competition doing?

Is changing technology threatening your position?

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